Can Avi Files Be Uploaded to Facebook
Struggling to proceed on top of all the changes to social media video specs?
Video is increasingly crucial to a successful social media marketing strategy . According to a recent survey , nearly half of all digital ad dollars are spent on video.
But as platforms release new video ad formats and update onetime ones, it tin exist difficult to keep upwards. Tailoring your video to each platform's specifications and making certain that your content is looking its best tin can be a existent challenge.
Only non if you employ our guide to social media video specs.
Read on to observe the almost upwards-to-appointment video specifications for each of the near popular social platforms.
Bonus: Read the pace-by-pace social media strategy guide with pro tips on how to grow your social media presence.
Facebook video specs
Optimizing video content for Facebook is tricky, mainly considering of the many different ways information technology delivers video to its users.
When you buy a video advertizing on Facebook today, information technology could announced in dozens of unlike formats (in someone'south mobile news feed, in the sidebar on the desktop version of Facebook, or fifty-fifty in someone's inbox on Facebook Messenger). Information technology pays to become familiar with the varieties of
Facebook video and to find a delivery format that matches your campaign goals.
Regular Facebook feed video:
Recommended size: Upload the highest-resolution video available that meets file size and ratio limits.
Minimum width: 120 pixels
Supported aspect ratios: 16:nine (horizontal) to ix:xvi (full portrait)
Tips: For best results, Facebook recommends uploading videos in .MP4 and .MOV format (see a total list of supported file formats here ), with H.264 pinch, foursquare pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Videos can exist up to 240 minutes long, upwardly to 4GB large, and have a maximum frame rate of 30fps.
Resources: How to Utilize Facebook Live Video: A Guide for Marketers
Facebook 360 video:
Maximum size: 5120 past 2560 pixels (monoscopic) or 5120 past 5120 pixels (stereoscopic)
Supported attribute ratios: one:one or two:1
Recommended specs: .MP4 or .MOV format, up to 10GB, up to thirty min, recommended frame rate 30fps. Longer durations and larger file sizes may experience longer processing times.
Tips: If the camera you recorded your video on automatically includes 360 video metadata with the video file, you tin upload the video like you lot would any other video. If it doesn't, click on the 'Advanced' tab when uploading to bring upward Facebook's '360 controls' tab, which volition let you catechumen unformatted footage into a 360 video.
Facebook in-stream video ads:
Recommended size: 16:ix ratio recommended. Upload the highest-resolution video that meets file size and ratio limits.
Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length xv seconds, maximum frame charge per unit 30fps
Tips: For in-stream ads, Facebook recommends uploading the "highest resolution source video bachelor without letter of the alphabet or pillar boxing." Facebook provides an exhaustive listing of aspect ratios and features available for each ad type.
Facebook Messenger video ads:
Recommended size: Upload the highest-resolution video available that meets file size and ratio limits.
Minimum size: 500 pixels broad
Supported aspect ratios: 16:9 to 1.91:1
Tips: Videos can be up to xv seconds long, up to 4GB large, and have a maximum frame rate of 30fps.
Facebook carousel video ads:
Recommended size: At to the lowest degree 1080 by 1080 pixels (1:1 aspect ratio)
Minimum size: none listed
Recommended specs: .MP4 or .MOV format, maximum length 240 minutes, maximum frame rate 30fps, maximum file size 4GB
Tips: Carousels let you lot showcase up to ten images or videos in one ad, without having the user navigate to a new page. For best results, utilise a pixel square (one:1) video. Include no more than twenty% text in images, otherwise you may feel reduced delivery.
Facebook Drove encompass video:
Recommended size: 1200 by 675 pixels
Supported aspect ratios: 1:1 or 16:9
Minimum size: none listed
Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum frame rate 30fps, no maximum length listed
Tips: Collections brand it easier for users to browse and purchase products straight in the Facebook feed. Yous can choose to have your video autoplay when a user scrolls over your collection, and clicking the video will open Canvas , a full-screen feel designed to drive traffic directly to your production pages.
Facebook Instant Feel (Nine) video:
Recommended size: 1200 by 628 pixels
Minimum size, mural video: 720 by 379 pixels (1.9:1 aspect ratio)
Minimum size, square video: 720 by 720 pixels (one:1 aspect ratio)
Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 120 seconds, maximum frame rate 30fps
Tips: Similar to Facebook's instant articles, clicking on an IXad immediately triggers a full-screen experience, to which you can add buttons, carousels, photos, text and video. Video and audio will automatically play when y'all scroll by it.
Facebook slideshow ads:
Recommended size: Minimum 1280 past 720 pixels.
Tips: Designed for audiences with slower internet access, slideshow ads let yous transform a series of 3-ten images and a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) into a video advertisement. For best results, Facebook suggests using the highest quality images possible, still dimensions (ideally 1280 x 720 pixels or an paradigm ratio of 16:ix, i:one or 2:3). If you lot utilise different sizes, the slideshow will be cropped to be square.
Instagram video specs
Instagram supports three kinds of video: square (1:1), vertical (9:16 or 4:5) and horizontal (16:9).
If you lot're non sure which way to become, you're probably better off choosing the square format, which is becoming increasingly popular with marketers. Square videos are more suitable for viewing on both desktop and mobile, they have up more room in user'southward feeds than horizontal videos, but don't oversupply the unabridged screen like vertical videos do.
Instagram in-feed video:
Recommended size: Upload the highest resolution video bachelor that meets file size and ratio limits.
Minimum width: 500 pixels.
Recommended specs : .MP4 or .MOV format, maximum file size 30MB, maximum length 120 seconds, maximum frame rate 30fps
Tips: Instagram has the same recommendations for video as Facebook—upload the highest resolution video possible that fits file size and ratio limits, H.264 pinch, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
Instagram in-feed video ads:
Same as in a higher place.
Instagram carousel video ads:
Recommended size: At least 1080 by 1080 pixels
Minimum size: 600 by 600 pixels
Recommended specs: .MP4 or .MOV format, maximum length sixty seconds, maximum size 4GB, maximum frame charge per unit 30fps
Tips: Like Facebook carousels, Instagram carousels let yous showcase betwixt two and 10 images or videos in one side-scrolling ad.
Instagram Stories video ads:
Recommended size: Upload the highest-resolution video bachelor that meets file size and ratio limits.
Minimum size: 500 by 889 pixels
Supported aspect ratios: xvi:9 to 4:v and 9:xvi
Recommended specs: .MP4 or .MOV format, maximum length 120 seconds, maximum file size 30MB
Tips: These videos appear between Instagram user stories for up to two minutes (or until dismissed) and take upwards the whole screen. Because stories are tailored to the size of the device, verbal dimensions are hard to predict. Upload the highest resolution video possible, and consider leaving the summit and bottom 14% (roughly 250 pixels) empty of whatsoever important information, then that it isn't obscured by the profile icon or call to activity.
Resource: How to use Instagram Stories similar a pro
Twitter video specs
Twitter is optimized to handle video captured on mobile devices. If you're uploading video that was recorded a different manner, be sure to consult Twitter'due south detailed guidelines for uploading video at each bitrate.
For all-time results, upload the highest resolution video you can nether the file size limit (1GB).
Twitter videos:
Recommended size: 1:1 ratio (1200 x 1200 pixels) is recommended.
Minimum width: 600 pixels for foursquare video, 640 pixels for other ratios.
Supported aspect ratios: between 1:1 and 2:ane, but if the height exceeds the width, the video will be cropped to 1:ane in the feed.
Recommended specs: .MP4 for spider web, .MOV format for mobile, maximum length 140 seconds, maximum file size 1GB, frame rate 29.97 or 30 fps, must utilize progressive browse, must have 1:one pixel ratio, audio should exist mono or stereo, non 5.1 or greater
Resource: How to make a blockbuster Twitter video
Snapchat video specs
Snapchat unmarried video ads:
Recommended size: 1080 by 1920 pixels (9:16 aspect ratio)
Recommended specs: .MP4 or MOV, H.264 encoded, between 3 and 180 seconds long, maximum file size 1GB
Audio specs: 2 channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 flake only, 48 KHz sample rate
Tips: These ads appear in discovery, in live stories or after a user'south own story, and tin link to an app installation page, commodity or long-form video. Brand sure to avoid placing logos or any other important elements in the top and bottom 15% of the video, to prevent them from getting cutting off.
Snapchat also restricts videos with letterboxing, and text/graphics that encourage the user to "swipe up" (click here for a consummate list of restrictions on video).
Snapchat long-class video ads:
Recommended size: 1080 by 1920 pixels
Supported aspect ratios: 9:sixteen or 16:9
Recommended specs: .MP4 or MOV, minimum 15 seconds long (no maximum length), maximum file size 1GB
Sound specs: ii channels, PCM or AAC codec, 192 minimum kbps, sixteen or 24 bit only, 48 KHz sample rate
Tips: Longform videos must contain "live and/or motion graphic video" (no "silent or even so videos"). Although horizontal videos are permitted, Snapchat strongly suggests using vertical videos simply.
Snapchat sponsored geofilter:
Recommended size: 1080 past 2340 pixel image
Format: .PNG with transparent background, maximum 300kb
Resource : How to create a custom Snapchat geofilter
YouTube video specs
YouTube video player specs:
Recommended sizes: Minimum of 1280 ten 720 pixels (16:9) or 640 10 480 pixels pixels (four:3) is recommended.
Minimum size: 426 past 240 pixels
Maximum size: 3840 by 2160 pixels
Supported aspect ratios: xvi:9 and four:three
Recommended specs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long
Tips: YouTube encourages its users to upload videos that are "as close to the original, high quality source format as possible." Videos should be uploaded in their native attribute ratios, and should never include letterboxing or pillarboxing confined, since YouTube "automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player."
YouTube provides a full list of recommended bitrates for YouTube uploads hither, and a full listing of supported file formats here .
Youtube video ads:
Skippable video ads: maximum length of 12 hours, skippable after 5 seconds
Unskippable video ads: max length of 15 or 20 seconds (depending on region)
Bumper video ads: maximum length of six seconds
Resource: How to annunciate on YouTube
LinkedIn video specs
Linkedin shared videos:
Maximum size: 1920 x 1920 (square), 1920 x 1080 (landscape), 1080 x 1920 (vertical)
Minimum size: 360 x 360 (square), 640 x 360 (landscape), 360 x 640 (vertical)
Supported aspect ratios: 16:nine, 1:1, and 9:16
Recommended specs: .MP4, maximum file size 200MB, maximum xxx minutes long, recommended frame rate 30fps
Pinterest video specs
Pinterest video ads:
Minimum size: 240 pixels broad
Supported aspect ratios: Between 1:2 and 1.91:1.
Recommended aspect ratios: i:ane (foursquare), 2:three or 9:xvi (vertical at standard width), sixteen:9 (maximum width).
Recommended specs: .MP4, M4V, or .MOV, maximum file size 2GB, maximum length 15 minutes, maximum frame rate 25fps
Tips: Promoted videos will autoplay without audio on loop in the Pinterest feed when they are l% in view. Tapping the video will cause a larger version to play with sound (no looping).
Videos are currently only available for mobile devices.
More advice almost social videos
Beyond sizes and specs, here are some other of import things to know almost creating videos for social media:
- 4 Key Ingredients of a Perfect Social Video
- What it Takes to Create a Corking Social Video: A 10-Footstep Guide
- What You Can Learn from Hootsuite's Summit 5 Social Videos in 2018
- Social Video Metrics That Actually Matter
- A List of Costless Stock Video Sites for Social Media
- The Virtually Creative Uses of 360 Video by Brands
Put these up-to-engagement social video specs to utilize with Hootsuite. Easily upload, schedule, and promote your videos across multiple social networks from i dashboard. Endeavour information technology costless today.
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Source: https://blog.hootsuite.com/social-media-video-specs/
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